
Product Design Leader / UX Architect / Hobbyist programmer
Principal Product Designer at TELUS Digital (previously Playment, YC 2017 batch).
Brief summary of my time at TELUS Digital
From the last 3.5 years, I am leading the design of AI products for multiple product areas in our organization. We recently designed SFT, RLHF and audio annotation tools for LLMs/Gen AI apps, and the project and workflow management tools to support the annotation apps. Also, I have been working extensively on 3D and 2D data annotation tools for AV and CV use-cases to train AI models. I have helped in growing the deisgn team over the years to support various products.
Apart from improving the UX and productivity of annotators and experts, the design initatives have helped solve customer problems and provided support for product demos for clients. The quality work by the design team has assisted in winning multi-million dollar deals from clients like Meta, Nvidia, Samsung, SHM (Sony Honda Mobility), Rivian, and others.
At present, I am leading the unification of UX of various products under the TELUS ecosystem and driving design initiatives to create a centralised product for project and operations management for key accounts.
I have also carried out design hiring to help setup a team of designers for various pods in the organization and mentored and provided design feedback to help them grow to lead their respective pods overtime. I have excellent ability to provide critical design feedback that raises the quality of design and at the same time optimizes for scope and developer productivity. Through data synthesis and insightful analysis, I bring clarity and structure to the product development process.
Since getting into the AI industry, I have been continuously learning about how the technology works and its applications.
Ultra-brief summary of my UX career
I have a total of 8+ years experience in the conception and design of digital products and as a UX consultant for Enterprise products in AI tools, Healthcare, Corporate Travel, API marketplace, Business Intelligence, Chat bot, Engineering Simulation software and more. I like working at the intersection of design, business and technology. Love to work on challenging and complex problems with a motivated and talented team who is passionate about delivering exceptional user and customer experience.
I am also a hobbyist coder. I learn React and Javascript in my free time. Have done a few course projects. I also like storytelling and game development. Have done a few personal game projects on Unity and Godot.
View ResumeExperience
- Principal Product Designer, Telus Internation AI Data Solutions (Playment)
- Aug 2021 - Present · 3.5+ yrs
- Senior Product Designer, Twin Health
- Oct 2020 - Mar 2021 · 6 mos
- Associate UX Architect / Senior Interaction Designer, PeepalDesign
- Aug 2017 - Sep 2020 · 3 yrs 2 mos
- Lead UI Designer, Infosys Digital
- Jul 2016 - Aug 2017 · 1 yr 2 mos
Education
- Master of Design (M.Des), IIT Kanpur
- 2014 - 2016
- B.E., Mechanical, BITS Pilani (Pilani)
- 2008 - 2012
Design Skills
- Workshops to collect data for synthesis
- Defining simple and scalable UX Architecture
- Design Management of tasks: Planning, Scoping, Priortizing, Feedback
- Providing design direction and clarity while working under complex requirements
- Finding latent needs by diving deep into problems and refining product requirements accordingly
- Following an iterative design process with feedback from users and stakeholders at all steps
- Ensuring developer productivity by optimizing the UX for faster development times and reducing complexity in designs
- Proving mentoring to junior designers to grow and lead
- User Journey mapping to find opportunity areas and pain points
- Creating Service Design blueprints from research
- Applying LEAN UX methodologies
- Interaction design
- Designing simple and elegant Micro-interactions
Product Skills
- Product & UX strategy
- Gathering product requirements
- Providing clarity and structure
- Problem solving
- Scoping and Prioritization
- Technical feasibility analysis
- Competitive analysis & Benchmarking
- Defining Value proposition
- Enabling developer productivity
- Systems thinking
- Scrum management
Online Courses
- Complete C# Unity Developer 2D - By Ben Tristem & Rick Davidson - Udemy
- Unity Ultimate guide to game development - By Jonathan Weinberger - Udemy
- Learn to program by making a 2D platformer in Unity & c# - Udemy
- React - By Maximilian Schwarzmuller - Udemy
- Angular and NodeJS - The MEAN Stack Guide - By Maximilian Schwarzmuller - Udemy
- Web developer Bootcamp Online - By Colt Steel - Udemy

Design of SFT and RLHF tools for Gen AI use-cases
TELUS Digital

Design of Data Annotations tools for Autonomous vehicle and computer vision use-cases
Playment (Telus International AI Data Solutions)

Designing mobile and web experience for Doctors for tele-health use-cases for Diabetes patients
Twin Health

UX Makeover of SAP API business hub to focus on content discovery for API Developers, Architects and Business Users.
SAP India Labs

UX Design for Corporate Travel and Expense management tool to book flights, hotels, cabs etc.
Traform

UX Support for Diagnostic Imaging software
Philips Healthworks

UX Workshops
Research, Discovery, Personas and Jounrey maps

Multi-Modal Chatbot and Content Authoring Kit
Philips Healthworks

Business Intelligence tool for Automobile industry
Convergent Data Science

Tool to assist Insurance agent
Racetrack.ai / Bharti AXA

Sadhguru Exclusive: OTT platform for Isha Foundation.
Isha Foundation
Platformer practice (Unity)
Builder Defender Practice
Playment Business Simulation game (Hackathon 2023, 2 days, Team of 4)
Ball Target - Practice
Glitch garden (Plants vs Zombies type) practice project
React app UI practice - Career info portal
React + Express app: Test Platform
Fitness app (Motion graphics practice)
GeoIQ LP concept
Strange encounter
File explorer concepts


Music app concept
